Medical on Mobile: Essentials of Responsive Design in the Healthcare Industry

What is the size of the gadget that you are reading this article on? A 4-inch phone or an 8-inch tablet or a 15-inch laptop or a 27-inch desktop? Are you stuck and hassled in swiping and pinching and zooming to see the content? Or is everything just right and legible?

The point here is that the visitors vary on the types of gadgets that they use so will their screen size vary. In the current time mobile and tablet are the smart and universal devices and the sites are more likely to be accessed on one of these platforms. Now this leads to the question: Does your site provide a great user experience, keeping aside what are the device and gadgets the visitors may use?

Medical is one of the important industries. For instance if there is a medical emergency: An individual is finding the nearest hospital or clinic or someone is looking for a medical help in an emergency situation, at that point of time speed and simplicity are of the essence. By which even a few seconds can make a huge difference in saving a life, the design of your medical site should be aiding the users with the information they need right away, no matter what device is being utilised.

Responsive Design

And this is where Responsive Web Design (RWD) design comes into the scene. With an increase in the number of mobile and tablet users, a designer must prioritise with the constant shifting of the screen area to convey important content to users. Whether it is an iPhone user or a monitor user, the visitor must be able to get the same core content experience should be the same. And responsive design is the key to this.


First created in 2010, Responsive Design by a web designer and speaker Ethan Marcotte, was an approach with the aim to create sites that provide an optimal user experience (i.e. minimal scrolling, pinching, and zooming) across any and all devices. The responsive site uses proportion-based grids, images that are flexible, and CSS media queries to enable the content to be fluid, allowing it to adjust to the particular device being used. The content shifts and resizes to fit as the viewing area is enlarged or reduced.

Mobile First Approach for Web Design

So also with RWD, there is the concept of mobile-first design. Usually the designing starts with a desktop site design, where the site is scaled down by pulling away images and functionality to allow the site to work on mobile platforms.


Whereas, with mobile-first, the whole mobile design process is reversed. Here the mobile strategy begins the design process. This method starts with a site that is optimised for basic mobile phones that aren’t media query- or Java Script-enabled. It is then enhanced for ‘smarter’ mobile devices, tablets, and laptop/desktop computers. Mobile-first design ensures that your site offers mobile users the optimal experience, be it is an emergency or not.

Beneficiaries for the Medical Industry

As a medical facility accommodates and treats various patients with any type of ailments, similarly a site should be designed to function and respond to various types of devices and screens. So that the user has the best experience—mobile or desktop, emergency or not—the experience will draw the user back for their other medical assistance needs.

Let me know if you are looking for Responsive Web Design Solution, I will be glad to do that.

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