Right guys and girls, a quickie is here again and this time I am focussing on design, but more specifically, on designing something that is fit for the job it is meant to do. Well all know the saying, KISS – Keep it simple, stupid!
Every bit of design should do a job, and I’m sorry people, but that job is not to look pretty! Don’t get me wrong, it’s a bonus if something looks great, but what is much more important than that, is when a design hits a brief square on. Your design should do everything possible to make the user’s experience better.
Now some people will say “user experience designers do that, we just make it look pretty” – well sorry to say, that is horse-crap! If all you can do is make something look pretty, then you aren’t a designer for modern communications.